Don’t Get Caught in the Influencer Marketing Trap

Speaking as a creative director at Fiverr Videos.com with countless campaigns under my belt, I’ve seen enough video promos to understand the pitfalls you, as a business decision-maker, need to avoid. Influencer marketing is a gold mine, but dive in without a proper strategy, and you risk wasting your budget and the golden chance to enhance your brand’s reach.

1. Misunderstanding Your Audience

Influencer marketing is essentially all about the audience. Let me share a little secret from my early days; I picked an influencer with a massive following for a client’s video promo, assuming it would lead to great results. But when the numbers arrived, they were disappointing. It dawned on me then, it’s not the follower count, but their connection to your target market that matters. Choose influencers who genuinely connect with your brand’s demographics.

Mike’s Pro Tip:

Creating customer personas is invaluable. It helps you identify exactly who you want to reach, making your influencer selection effortless and effective.

2. Lack of Authenticity

Choosing an influencer is not just about their reach and engagement, but also about their content’s congruity with your brand’s persona. You see, consumers aren’t fooled easily. If an influencer’s sponsored content feels out of character, it’s unlikely to resonate with their followers.

So, think twice before approaching that fitness influencer for your pizza brand’s campaign – unless, of course, it’s a protein-packed, healthy pizza! Engage an influencer who genuinely aligns with your brand to avoid coming off as inauthentic.

3. Ignoring the Metrics

Falling in love with your own creation is easy. That’s why metrics matter. One of my campaigns that I thought was ‘the one’ didn’t perform as expected. It taught me a crucial lesson; subjectivity is an enemy. Trust your metrics, they don’t lie.

Mike’s Pro Tip:

Track your video’s viewing duration, likes, shares, comments, and don’t forget the conversions. They’re indicators of what’s working and what needs tweaking.

On The Hunt For a Custom Video Solution?

You don’t want your brand to fall into these traps, right? Don’t worry, I’ve got your back. I’ve worked with businesses of various sizes to create video promos that speak to their target audiences and successfully avoid these common errors in influencer marketing campaigns. You can check out my Fiverr gigs here for custom video solutions tailored to your specific needs.

4. Not Giving Influencers Creative Freedom

Handing over the creative reins can be scary. However, influencers understand their audience better than anyone else. They know what resonates with their followers.

Hence, don’t suffocate their creativity under brand guidelines. Of course, ensure the content aligns with your brand voice and image but allow the influencers to apply their personal touch. It makes the promo feel more genuine and engaging.

5. Neglecting FTC Guidelines

Lastly, don’t overlook the legal side. FTC guidelines insist that influencers disclose any sponsored content. Any violation could lead to significant penalties. So, go by the book, be transparent, and avoid legal quandaries.

Your Next Influencer Marketing Campaign is Just a Click Away

Avoiding these influencer marketing pitfalls can be tricky, but with the right guidance, you can navigate these choppy waters unscathed. Let me help you create video promos that hit the bullseye, every time. To get started on your perfect influencer marketing campaign, check out my specialized video packages on Fiverr.com/mikevann today.