Content That Helps You Sell

As a seasoned creative director at FiverrVideos.com, I have produced countless videos over the years for businesses looking to market their products or services. From startups to established corporations, the goal is always the same – create impactful and cost-effective content that resonates with the target audience, resulting in increased brand awareness and higher sales.

Over time, I have learned that the most successful videos are those that tell a story and evoke emotions. They engage the viewer, make them care about the product or service, and ultimately, encourage them to take action. In this blog post, I will share some tips and insights on how to create effective video content that helps you sell.

Know Your Audience

Before you even pick up a camera or open up a video editing software, it’s essential to know your audience. Who are they? What are their pain points? What are their needs? What are their preferences? What motivates them to take action? What makes them different from other audiences?

Having clear answers to these questions will help you create content that resonates with your audience, speaks their language, and addresses their concerns. It will also help you choose the right tone, style, and format for your video.

For example, if you’re creating a video to promote a new software product for graphic designers, you’ll want to use a different tone and style than if you were creating a video to sell a fitness program for busy professionals. In the first case, you might want to emphasize the features and benefits of the software, such as its intuitive interface, powerful design tools, and compatibility with popular design applications. In the second case, you might want to focus on the results that the fitness program can deliver, such as losing weight, gaining muscle, and improving overall health and well-being.

Tell a Story

People connect with stories, not facts and figures. A well-crafted story can evoke emotions, create engagement, and drive action. When creating a video, think about the story you want to tell. What message do you want to convey? What experience do you want to share? What feelings do you want to evoke?

A good story has a clear beginning, middle, and end. It introduces the characters, sets the scene, and builds up to a climax or resolution. In a promotional video, the story should highlight the problem that the product or service solves, show how it works, and demonstrate its benefits.

For example, if you’re creating a video to promote a new app that helps people learn a foreign language, you might want to tell the story of a student who struggles to learn a new language using traditional methods but finds success with the app. The story could show how the app’s interactive lessons, real-life conversations with native speakers, and personalized feedback help the student improve their language skills and achieve their goals.

Create Engagement

Engagement is key to creating impactful video content. An engaged viewer is more likely to watch the entire video, remember the message, and take action. To create engagement, you need to grab the viewer’s attention from the start, maintain their interest throughout the video, and provide a clear call to action at the end.

To grab the viewer’s attention, you can use visual and audio elements that stand out, such as stunning visuals, compelling music, and captivating voiceovers. To maintain interest, you can use storytelling techniques, such as building up to a climax or resolution, introducing conflicts and obstacles, and revealing surprising twists. To provide a clear call to action, you can use a strong, persuasive tone, emphasize the benefits of the product or service, and make it easy for the viewer to take the next step, such as visiting a website, downloading a brochure, or placing an order.

For example, if you’re creating a video to promote a new e-commerce platform, you might want to start with a visually stunning shot of the platform’s user-friendly interface, followed by a voiceover that highlights the platform’s features, such as secure payment options, fast shipping, and easy returns. As the video progresses, you can introduce conflicts, such as a customer’s frustration with the traditional shopping experience, and reveal how the platform solves these problems. At the end, you can include a clear call to action, such as visiting the website and signing up for a free trial.

Make it Personal

As a creative director, I have found that the most effective videos are those that are personal, authentic, and relatable. Instead of focusing solely on the features and benefits of a product or service, they share a personal experience, perspective, or feeling.

For example, instead of just listing the features of a new smartphone, a video can share a story of how the phone’s advanced camera capabilities helped a photographer capture stunning photos during a trip to the Grand Canyon. Instead of just showcasing the performance of a new laptop, a video can tell the story of a student who uses the laptop to complete a research project, communicate with classmates, and stay connected with friends and family.

By making a video personal, you can create a deeper connection with the viewer, build trust and credibility, and ultimately, influence their purchasing decision.

In conclusion, creating effective video content that helps you sell requires a clear understanding of your audience, a well-crafted story, engaging elements, a personal touch, and a strong call to action. By following these tips, you can produce videos that not only showcase your products or services, but also engage, inspire, and persuade your viewers to take action.

At FiverrVideos.com, we specialize in creating high-quality, cost-effective video marketing solutions for businesses of all sizes. Whether you’re looking to promote a new product, launch a new service, or simply improve your brand awareness, we can help you create engaging, impactful videos that deliver results. Contact us today to learn more and get started.

Visit us at FiverrVideos.com for custom video solutions tailored to your business needs.

Mike Van Nassau
Creative Director, FiverrVideos.com