As a seasoned creative director at FiverrVideos.com, I’ve seen my fair share of email video marketing campaigns. Some are great, some are good, and some are just plain bad. In this article, I want to talk about some of the most common email video marketing mistakes I’ve seen, and what you can do to avoid them.
Mistake #1: Not Personalizing Your Videos
One of the biggest mistakes I see businesses make is not personalizing their videos. They’ll create one video and send it out to their entire email list, without any regard for the fact that their audience is made up of individuals with unique needs and interests. This is a huge mistake, and it’s one that can cost you dearly in terms of engagement and conversions.
To avoid this mistake, you need to segment your email list and create personalized videos for each segment. This might seem like a lot of work, but trust me, it’s worth it. When you personalize your videos, you show your audience that you care about them and that you’re willing to go the extra mile to provide them with value. And that can make all the difference in the world.
Mistake #2: Making Your Videos Too Long
Another common mistake is making your videos too long. I get it, you have a lot to say, and you want to make sure your audience understands everything you’re trying to communicate. But the truth is, most people just don’t have the attention span to watch a long video. In fact, studies have shown that the ideal length for a marketing video is around 2 minutes.
To avoid this mistake, keep your videos short and to the point. Focus on one main idea and communicate it as clearly and concisely as possible. And if you have more to say, consider creating a series of videos instead of trying to cram everything into one long video.
Mistake #3: Not Including a Clear Call to Action
This is a mistake that I see all the time, and it’s one that can really hurt your email video marketing campaigns. If you don’t include a clear call to action in your videos, you’re not giving your audience a next step to take. And that means you’re leaving money on the table.
To avoid this mistake, make sure you include a clear call to action in every video you create. Whether it’s asking your audience to visit your website, sign up for a free trial, or make a purchase, make sure you’re telling them exactly what you want them to do next.
At FiverrVideos.com, we specialize in creating high-quality, cost-effective video marketing solutions for businesses of all sizes. From explainer videos to product demos, we can help you create videos that engage, educate, and convert. To learn more, visit our Fiverr gigs today!
Mistake #4: Not Testing and Optimizing Your Videos
Finally, one of the biggest mistakes I see businesses make is not testing and optimizing their videos. They’ll create a video, send it out to their email list, and then move on to the next thing without ever looking back. But the truth is, if you’re not testing and optimizing your videos, you’re missing out on a huge opportunity to improve your results.
To avoid this mistake, make sure you’re testing different versions of your videos to see which ones perform best. Try different thumbnails, different calls to action, and different lengths to see what works best for your audience. And don’t be afraid to make changes based on what you learn. After all, the goal is to create videos that engage, educate, and convert, and testing and optimizing is the best way to do that.
At FiverrVideos.com, we’re here to help you create high-quality, cost-effective video marketing solutions that get results. From concept to completion, we’ll work with you every step of the way to ensure that your videos are a success. To learn more, visit our Fiverr gigs today!
Email video marketing is a powerful tool, but it’s also a complex one. There are a lot of moving parts, and a lot of things that can go wrong. But by avoiding these common mistakes, you can set yourself up for success and create videos that engage, educate, and convert.
At FiverrVideos.com, we’re here to help you every step of the way. From personalized videos to testing and optimization, we’re here to help you create videos that get results. So what are you waiting for? Let’s get started today!
