As a seasoned creative director at FiverrVideos.com, I’ve helped countless businesses create high-quality, cost-effective video marketing campaigns. And one of the most common questions I get from decision-makers is: how can we build off a low entry point?

Start Small, Then Scale

When it comes to video marketing, it’s important to remember that you don’t have to go big or go home. In fact, starting small can often be the best way to go. This is especially true if you’re working with a limited budget. By starting small, you can test the waters and see what works best for your business before scaling up. This can also help you avoid overspending on a campaign that may not be as effective as you had hoped.

For example, one of our clients came to us looking to create a video campaign to promote their new product. However, they had a limited budget and were unsure if video marketing would be effective for their business. So, we started by creating a few short, low-budget videos to test the waters. Based on the success of these videos, they decided to invest more in video marketing and we created a larger campaign for them.

Repurpose and Reuse

Another great way to build off a low entry point is by repurposing and reusing your video content. This can help you get the most bang for your buck and extend the lifespan of your videos. For example, you can take a long video and cut it down into shorter clips to use on social media. Or, you can take a video that you created for one campaign and repurpose it for another. Not only does this save you time and money, but it also helps keep your brand consistent across different campaigns and platforms.

At FiverrVideos.com, we had a client who created a video for a product launch. After the launch, they wanted to continue using the video but in a different way. So, we took the original video and repurposed it into a tutorial video for their YouTube channel. This allowed them to continue using the video and getting value out of it, without having to create something new.

Leverage User-Generated Content

Another way to build off a low entry point is by leveraging user-generated content. This can be a great way to create high-quality video content without having to spend a lot of money. Plus, user-generated content can be more authentic and relatable, which can help increase engagement and trust with your audience.

For example, one of our clients is a clothing brand and they wanted to create a video campaign to showcase their new line. Instead of hiring a professional film crew, they reached out to their customers and asked them to submit videos of themselves wearing the clothing. Not only did this save them money, but it also created a sense of community and engagement with their audience.

Conclusion

As you can see, there are many ways to build off a low entry point when it comes to video marketing. By starting small, repurposing and reusing your content, and leveraging user-generated content, you can create high-quality, cost-effective video campaigns that will help take your business to the next level. And if you need help getting started, our team at FiverrVideos.com is always here to help.

Check out my Fiverr gigs for custom video solutions that will fit your budget and help you reach your video marketing goals.