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DIGITAL MARKETING 360

DIY Commercials: Affordable Custom Video Marketing for Small Business

Reach small business owners with high-quality, budget-friendly commercials that drive engagement and conversions.

As a seasoned creative director at FiverrVideos.com, I’ve had the pleasure of working with countless businesses looking to make their mark with high-quality, cost-effective video marketing services. And I’ve learned a thing or two about what it takes to create commercials that really sing. But sometimes, a DIY approach can be the way to go – especially if you’re working with a tight budget or simply want to get your feet wet in the world of video marketing.

The Power of Video

Before we dive into the nitty-gritty of creating your own commercials, let’s take a moment to talk about just how powerful video can be. According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service after watching a brand’s video. And when it comes to social media, videos are shared 1200% more times than text and image content combined. Those are some staggering numbers – and they go to show just how crucial video can be in your marketing strategy.

DIY Commercials: What You’ll Need

So, you’re ready to take the plunge and create your very own commercials. Here’s what you’ll need to get started:

  • A concept: What do you want to communicate in your commercial? What’s the main message you want to get across?
  • A script: Once you have your concept down, it’s time to put pen to paper (or fingers to keyboard) and write out your script. Remember to keep it concise, engaging, and to the point.
  • Equipment: You don’t need a top-of-the-line camera to create a great commercial. These days, most smartphones have high-quality cameras that can do the trick. Just make sure you have a tripod or some other way to stabilize your shots.
  • Editing software: There are plenty of free and low-cost options out there for video editing. Some of our favorites include iMovie (for Mac users), Lightworks, and Shotcut.

Tips and Tricks for DIY Commercial Success

Now that you have everything you need to get started, here are a few tips and tricks to keep in mind as you create your commercial:

  • Keep it short and sweet: Attention spans are short, so keep your commercial under 60 seconds if possible. This will help ensure that your audience stays engaged from start to finish.
  • Make the first few seconds count: You’ve got just a few seconds to hook your audience and reel them in. Make sure the beginning of your commercial is engaging and grabs their attention right off the bat.
  • Use music wisely: Music can be a powerful tool in setting the tone and mood of your commercial. Just make sure you have the rights to use any music you choose, or opt for royalty-free options.
  • Include a call to action: Don’t forget to tell your audience what you want them to do after watching your commercial. Whether it’s visiting your website, calling a phone number, or following you on social media, make sure you give them clear instructions on what to do next.

A Personal Anecdote

I remember working with a small business owner who was hesitant to try video marketing. She was worried that it would be too expensive, too time-consuming, and that the end result wouldn’t be worth it.

But after showing her just how easy and affordable it could be to create her own commercial, she was hooked. She ended up creating a series of commercials that were not only engaging and informative, but that also helped drive sales and increase brand awareness. It was a total game-changer for her business – and it could be for yours, too.

When to Call in the Pros

While it’s definitely possible to create high-quality, cost-effective commercials on your own, there are certain times when it might make sense to call in the pros. Maybe you simply don’t have the time or resources to devote to creating your own commercials. Or maybe you’re looking for a more polished, professional look. Whatever the case, don’t be afraid to reach out to a video production agency like FiverrVideos.com for custom video solutions.

At the end of the day, creating successful commercials is all about telling a story – and telling it well. Whether you choose to go the DIY route or work with a video production agency, remember to keep your audience at the forefront of your mind and focus on creating content that informs, entertains, and inspires.

And if you’re looking for custom video solutions, be sure to check out my Fiverr gigs for professional, affordable video marketing services that will help take your business to the next level.

Happy filming!

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