Why Video Marketing And Why Now?
You may be wondering why you should invest in custom video marketing, and more specifically, how it can help maximize your sales. Put simply, video marketing has proven to be one of the most effective tools in today’s digital age to grab your audience’s attention, deliver powerful messages and drive user engagement. It’s dynamic, it’s engaging, and it’s memorable – and in today’s fast-paced world, these features are key to pushing your prospects from consideration to conversion.
Perks of Custom, Short Form Videos
As a creative director, I can tell you that there’s no one-size-fits-all formula. What sets you apart from your competition is the authentic, unique value proposition your brand offers – and this is what your video marketing should hone in on. This is where affordable, custom video solutions come into play.
Short form ever green videos (typically under 2 minutes long) are cost-effective, versatile, and they get your message across quickly. They allow you to consistently refresh your marketing content, keeping it up-to-date and relevant all year round. And because they are budget-friendly, you can create a variety of short form videos for various marketing initiatives, increasing your customer engagement multiple folds.
The Real-World Impact
You don’t have to take my word for it. Let me give you an example. A couple of years ago, we started working with a small start-up. They were on a tight budget but understood the importance of video marketing. We brainstormed, tirelessly worked on a script, and eventually produced a series of custom short form evergreen videos for their social channels and website.
The result? In just six months, they reported a significant boost in website traffic, increased customer enquiries, and a notable rise in sales. Their custom-made, budget-friendly videos did not just get them seen, they helped them build relationships with clients.
Your Accessible Solution
Surely, you can hire a luxury production company and have them create your videos with Hollywood-level production. But let’s be real, we’re small to medium businesses, and not everyone has the budget for that. And here’s a secret: you don’t need to.
Enter Fiverr.com. It’s a platform where you can find talented professionals (like myself) who can provide affordable custom video marketing solutions tailored to your needs. Short form evergreen videos that capture your brand’s voice, highlight your unique selling propositions, and engage your audiences don’t have to cost you an arm and a leg.
A Real Example: My Work
Over the years, I have had the pleasure of working with clients from various industries, from tech startups to fashion labels, family-owned eateries to digital agencies. Each project is different, each brand is unique, and that’s what makes the work exciting and rewarding.
I remember once working with a fledgling travel agency looking to tap into the digital market. By carefully understanding their brand and goals, we crafted a series of short form videos that not only showcased exotic destinations but managed to tell a story. These affordable videos were employed across their digital platforms and the results were impressive: increased online traffic, higher user engagement, and ultimately, a boost in their sales.
Get Started Now!
In my years of work as a video creative director, I’ve learned that every brand has a story that deserves to be told, and video marketing is an incredibly effective way to tell that story. Don’t let your fear of exorbitant costs hold you back. With affordable solutions like short form evergreen videos, you can hit your marketing goals without breaking the bank.
Let’s elevate your brand and maximize your sales with custom video solutions catered to your specific needs. Head over to my Fiverr gigs for more information and to get started today.
See you there!
