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DIGITAL MARKETING 360

Maximizing Video Marketing Potential: Dos and Don’ts with a Video Agency

Discover the dos and don'ts of video marketing with a video agency. Boost engagement and conversions with expert guidance.

As a seasoned creative director at FiverrVideos.com, I have had the pleasure of working with many businesses to bring their video marketing visions to life. Over the years, I’ve learned a few things about what works and what doesn’t when it comes to collaborating with a video agency. In this post, I’ll share some do’s and don’ts to help you make the most of your experience.

**Clear Communication is Key**

One of the most important aspects of working with a video agency is clear communication. Make sure you have a clear idea of what you want to achieve with your video and can articulate this to the agency. Don’t assume that they will automatically understand your vision – take the time to explain your goals, target audience, and key messages.

I remember one project where the client had a very vague idea of what they wanted. They kept changing their mind about the concept and message, which made it difficult for us to create a cohesive video. In the end, we had to go back to the drawing board multiple times, which added to the production time and cost.

**Provide Detailed Guidelines**

In addition to clear communication, it’s also important to provide detailed guidelines for the video. This includes brand guidelines, such as logos, color schemes, and tone of voice, as well as any specific requirements for the video, such as length, format, and distribution channels.

Don’t leave it up to the agency to guess what you want – provide them with a clear brief that outlines all of the important details. This will help ensure that the final product aligns with your brand and meets your expectations.

**Give Constructive Feedback**

When reviewing the agency’s work, make sure to provide constructive feedback. Instead of just saying “I don’t like it,” explain why you don’t like it and what you would like to see changed. This will help the agency understand your perspective and make the necessary adjustments.

At the same time, be open to the agency’s expertise and suggestions. They may have insights and ideas that you hadn’t considered, so be willing to listen and take their advice into account.

**Respect the Production Process**

Creating a high-quality video takes time and effort, so it’s important to respect the production process. Don’t expect the agency to turn around a professional-grade video in a matter of days – it simply isn’t possible.

Instead, be patient and understand that the agency is working hard to create a video that meets your needs and exceeds your expectations. Trust the process and give the agency the time they need to do their best work.

**Mistakes to Avoid**

Now that we’ve covered some of the do’s, let’s talk about some of the don’ts. Here are a few common mistakes to avoid when working with a video agency:

* Don’t try to do everything yourself – leave the video production to the professionals
* Don’t wait until the last minute to start the project – give the agency enough time to do their best work
* Don’t be afraid to speak up – if you have concerns or questions, don’t hesitate to voice them
* Don’t make unnecessary changes – stick to the plan and avoid making changes that aren’t necessary

**Conclusion**

Working with a video agency can be a rewarding and productive experience, as long as you approach it with the right mindset. By following these do’s and don’ts, you can ensure that the process runs smoothly and that the final product meets your needs and exceeds your expectations.

At FiverrVideos.com, we are dedicated to providing high-quality, cost-effective video marketing services to businesses of all sizes. If you’re looking for custom video solutions, be sure to check out our [Fiverr gigs](http://fiverr.com/mikevann). Our team of experienced professionals is ready to help bring your vision to life.

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