Shaking up the status quo with affordable custom video marketing

As a seasoned creative director at Fiverr Videos.com, video production has been my bread and butter for years. I’ve seen first-hand how businesses can transform their marketing strategies with well-placed, high-quality videos. And while some companies opt for flashy production teams and hefty budgets, there’s no denying the charm of a cost-effective, personalized approach that incorporates repurposed content.

What is repurposed content and why should you care?

Content repurposing is not just about rehashing old ideas—it’s about reinventing your strategy to make the most of what you already have. This approach recycles existing material into various forms, like turning blog posts into short video clips or infographics, for instance. And believe me when I say, it’s something of an art form.

So how exactly does it benefit your business?

I remember working with a local startup that initially struggled to generate compelling content on a tight budget. Once they began repurposing their existing resources, it was as if a switch had been flipped. The once daunting task of content creation became a smooth and straightforward process, and they were able to more effectively engage with their audience and boost their brand visibility.

Incorporating repurposed content in your video marketing strategy not only saves you money, but it also allows you to deliver consistent, high-quality content across all platforms. In this respect, it’s the perfect solution for businesses looking to make the most of their marketing budget. Interested? Well, there are affordable custom video solutions waiting for you right here.

What to consider when creating custom videos with repurposed content

Repurposing does not mean simply regurgitating the same ideas in a different format. There is a delicate balance between keeping the original spirit of the content and injecting fresh perspectives into it. Some key factors to consider are your target audience, the platform you’re posting the video on, and the overall marketing goals of your business.

1. Know your audience

Key to any marketing strategy is understanding who you’re targeting—a one-size-fits-all approach rarely works. For instance, a fast-paced, snappy video might appeal more to a younger demographic on social media, while an informative webinar derived from a detailed blog post may find its home on your website’s resources page. It’s about crafting the right content for the right people.

2. Choose the appropriate platform

Selecting the right platform for your videos is crucial. On TikTok you have 60 seconds, YouTube provides room for longer content, LinkedIn favors professional themes, and Instagram thrives on aesthetic visuals. Understanding the nature of each platform can help you refashion your content effectively.

3. Define your goals

Be clear about what you want to achieve with your video marketing strategy. Is it brand awareness, customer engagement, or lead generation? Your objectives should guide how you repurpose your content.

Ready to revamp your strategy?

Video production doesn’t have to break your bank. With a touch of creativity, a dash of strategy, and a wealth of repurposed content at your disposal, you can create high-quality, personalized videos that strike a chord with your audience.

So, whether you’re a thriving business or an ambitious startup looking to up your marketing game, why not explore the magic of affordable custom video solutions? Dive right in, and let’s create something unforgettable together. Check out my Fiverr gigs and let’s turn your vision into reality.